Card-Linked Offers Platform Edo Opens Up To Local Merchants

Edo, the card-linked local offers platform which just closed its $15 million Series C round this past fall, is today introducing a new service for local merchants, which it's calling the "edo Marketplace." The company had previously announced its intention to go after the SMB market at the time of its recent raise, noting that it now?plans to scale through partnerships with merchant acquirers, mobile payment providers, and media publishers. Alongside today's marketplace launch, edo is also making good on those promises to partner by announcing a new agreement with?2Go Media, a Ft. Lauderdale-based company providing marketing tools for merchants and retailers. The agreement will see 2Go Media integrating edo into its iDeals Marketing Platform, which will allow its merchants to target offers to over 100 million consumers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yMgdE92YEDU/

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