When brainstorming various advertising methods for a business, some business owners focus all their attention on traditional methods. These methods include billboard advertising, print directories, direct mail, radio and television. Although highly effective and a great way to generate customers, these are not the only ways to reach your target audience.
In this digital age, building an online presence is equally important. But if you don?t have a strong computer or Internet background, you might overlook online advertising. Fortunately, the tools available to build an online presence do not require advanced Internet skills. And with so many options available, there?s an online platform to meet your needs.
1. Online directories. Relatively inexpensive, online directories are similar to print yellow page ads. But instead of customers opening the actual phone book to locate your business, they can find your company online. Since the majority of people have a smartphone or a handheld tablet with Internet access, they?re likely to reach for their electronic device over the phonebook. Plus, several platforms and directories allow free listings, such as?Google Places.
2. Build a website. A company website is likely the number one way to build an online presence. Before doing business with a particular company, many potential customers research the company online. Plus, a company website builds your reputation. You can hire a web design company to create your website or use the?#1 free website builder. Your website should include detailed information about your company. Talk about your products and services. Include an ?about us? page, and don?t forget customer testimonials.
3. Create a blog. In addition to your official company website, create a blog to generate additional traffic. Use a free blogging platform, such as blogger or WordPress. Provide content that?s relevant to your company, and then include a link to your company?s webpage. Optimize your blog for the web to increase your rankings and traffic. Provide useful information and incorporate keywords naturally throughout the text. If you need?SEO help, hire a website or media company.
4. Social media marketing. Practically every person has a Facebook or Twitter account. Use this to your advantage and promote your business through social media channels. Social media has taken the marketing world by storm. New business owners typically have limited funds, and they often seek no-cost or low-cost ways to build an online presence. Social media is a top choice because it?s free and effective. It doesn?t cost a thing to start a business page, and you can promote your company to anyone in the country 24 hours a day. It?s the marketing method that never sleeps.
5. Create a video. If you don?t have strong writing skills, a video blog can also build your online presence. Create short two or three-minute videos that provide web searchers with useful information. Optimize your video titles for the web with appropriate keywords, and then submit these videos to websites such as YouTube. Include a link to your official webpage at the conclusion of your short video.
With more and more people turning to the Internet for information, you can?t afford to ignore the importance of an online presence. Whether you experiment with one method or three methods, incorporating online marketing will expand your reach and help grow your company.
Source: http://www.extremejohn.com/now-is-the-time-starting-your-business/
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